Web design is the process of creating visually appealing and user-friendly websites. It involves a combination of skills such as graphic design, user interface (UI) design, and coding to create a website that meets the specific needs of a business or individual. Web designers use a variety of tools and technologies to create websites that …
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to “earn” those visits organically through search engine optimization (SEO) or other forms of digital marketing. PPC advertising can be done through …
Google My Business (GMB) is a free tool provided by Google that allows businesses and organizations to manage their online presence across Google, including Google Search and Google Maps. With Google My Business, businesses can create and update their listing on Google, including their business name, address, phone number, website, hours of operation, photos, and …
Content marketing is a digital marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a clearly defined audience — with the goal of driving profitable customer action. The content created as part of content marketing can take many forms, including blog posts, articles, videos, infographics, social media posts, …
Social media management refers to the process of creating, publishing, analyzing, and managing content across social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. It involves using various strategies and tactics to build brand awareness, engage with followers, and drive website traffic or sales. Social media managers are responsible for creating and executing …
Search Engine Optimization (SEO) is the practice of optimizing websites, content, and online presence to improve their visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website from search engines like Google, Bing, Yahoo, etc. SEO involves a …