Search Engine Optimization (SEO) is the practice of optimizing websites, content, and online presence to improve their visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website from search engines like Google, Bing, Yahoo, etc.
SEO involves a range of techniques, including keyword research and optimization, content creation and optimization, technical optimization of website structure and code, link building, and local SEO optimization. The aim is to make the website more relevant, trustworthy, and authoritative for search engines, which will lead to higher visibility and better rankings in the SERPs.
The ultimate goal of SEO is to drive more traffic, leads, and sales to a website, and to improve the overall user experience for visitors. It is an ongoing process that requires constant monitoring, testing, and optimization to stay ahead of the competition and maintain a high ranking in the search results.