Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your website, rather than attempting to “earn” those visits organically through search engine optimization (SEO) or other forms of digital marketing.
PPC advertising can be done through various platforms, such as search engines like Google and Bing, social media platforms like Facebook and LinkedIn, and display advertising networks like Google Display Network. Advertisers bid on specific keywords or target specific audiences to have their ads displayed to the right people at the right time.
The cost per click (CPC) varies depending on factors such as the competitiveness of the keywords or audience being targeted, the relevance and quality of the ad, and the maximum bid set by the advertiser. PPC advertising can be an effective way for businesses to generate leads and sales quickly, as long as it is managed properly and the return on investment (ROI) is carefully monitored.