Content marketing is a digital marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a clearly defined audience — with the goal of driving profitable customer action.
The content created as part of content marketing can take many forms, including blog posts, articles, videos, infographics, social media posts, podcasts, and more. The content should be useful and informative to the audience it’s intended for, and it should be designed to help them solve problems or answer questions.
The ultimate goal of content marketing is to build a relationship of trust with your audience and establish your brand as a thought leader in your industry. By providing valuable content on a regular basis, you can attract and retain a loyal audience, increase brand awareness, and ultimately drive more conversions and revenue for your business.