Google Ads is a powerful online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs) and other Google properties. It operates on a pay-per-click (PPC) model where advertisers bid on keywords relevant to their target audience. With Google Ads, businesses can reach potential customers precisely when they are searching for products or services related to what the business offers, making it an effective way to drive website traffic, increase sales, and grow brand awareness.